Desert Dust: Site
This was a big project. We wanted to rethink the branding for Desert Dust from the ground up and build a world for the product to live inside. So we pulled from vintage issues of Desert Magazine and mid century advertising to build a weird little world the customer could inhabit while shopping. We used lots of videos, illustrations, and movement to tell this story in full. This is maximalism in full. The still shots do not do this justice. Go look at the actual site. All built in Shopify but trying it’s best not to look like any other Shopify site.
See more at desertdust.com